Archives for category: Street Style

Since few years I only buy Wool or Cachemire knits. I am building myself a nice wardrobe with essentials and basics knits from the best quality. No more cheap fabrics for me that smell burnt plastic and loose the shape when you wash them!!!

This week, Woolmark launched “Find Fashion by Feelings”, an online lookbook. Users are invited to post their favourite wool look into one of twelve feelings categories: Happy, Love, Nostalgic, Cute…

Users can also vote for their favourite wool look. The best loved look will get the chance to win an amazing grand prize pack worth AUD $12;000 including 2 return economy class flights to Sydney, 6 nights in a 5 star hotel in Sydney with breakfast, 1 day visit to a Merino property, 2 pairs of Emu Australia boots, $3600 Westfield premium shopping experience.

Jump on your keyboard and go to the Website to participate:

I can’t wait for the iPhone and iPad applications to be launched (August 2011)!

Good luck to all and be wool ;-)



Photographer: Magnus Omme

Shaun // T-shirt: Skinny Nelson & Friends (visit the Website here)

Photographer: Magnus Omme

Shorts: Ralph Lauren

Glasses: Oliver Peoples

Watch: IWC Portuguese

Photographer: Magnus Omme

Ben // Sneakers: Spring Court

Tom // Short: Quicksilver

Photographer: Magnus Omme

Photographer: Magnus Omme

Dress: from a shop in Melbourne

Hat: Bondi market

Necklace: Tiffany & Co

Photographer : Magnus Omme

Outfit : everything from the market

Photographer : Magnus Omme

Everything 2nd hand (left)

Skirt : American Apparel (right)

Shoes : TopShop (right)

Photographer: Magnus Omme

Sneakers: Dior

Photographer: Magnus Omme

Pony boots: Kirrily Johnston (sample)

Bag: Dolce & Gabbana