The 11.11.11, was the launch of jac5, a luxury men’s underwear brand. This new international brand delivers comfort and style for the key essential in a man’s life: his underwear.

jac5 underwear advertising campaign

Founded by Jim Christopher, jac5 uses his five much-loved Jack Russell terrier dogs as inspiration and mascot for the brand. The personality traits of Jim’s Jack Russells – Loyal, Super Smart and Barking Mad – have not only been a guiding influence in all that jac5 has created, but they are also the name of the 3 lines.

jac5 underwear blue trunkjac5 underwear green boxer

More important jac5 brings back our men’s sex appeal! Discover the collection on the website … don’t touch just look!

Until Friday 18th November, you can win  a pair of jac5 underwear. Hurry on the Facebook page!

jac5 underwear campaign guys drink